Creative Director - Hannah Hamza
Associate Creative Director - Mario Passera
Art Director - Brian Pace, Simon Lavit
Writer - Mackenzie Ames
Editor - Blake Godfrey
Animator - Kyle Bastian
Composer - Brandon Chapman
Associate Creative Director - Mario Passera
Art Director - Brian Pace, Simon Lavit
Writer - Mackenzie Ames
Editor - Blake Godfrey
Animator - Kyle Bastian
Composer - Brandon Chapman
“Creativity is piercing the mundane to find the marvelous.”
- Bill Moyers
When our IBM Storage client needed a bold and attention-grabbing video to announce their new SparkSecure solution, we knew it needed the right kind of “cool” to showcase more than just tech specs.
This bold idea came in the form of an “Iron Man” type suit. You know, the kind of suit you dream of having, the kind that makes you invincible. We tapped into an idea that would resonate with the tech audience, and developed a creative concept that turned a businessman into an IT superhero - with the help of a SparkSecure suit, of course.
The bulk of this project was spent in 3D animation building a believable world and creating the SparkSecure suit. The only “real” element was our actor, therefore this piece was very post intensive. Needless to say it resulted in some late nights, but a fantastic finished product.