SAS: Analytics

Creative Director - Hannah Hamza
Art Director - Simon Lavit
Director - Andrew Martin
Producer - Alisha Hawkins
Writer - Daryl Lang
Editor - Blake Godfrey
Animator - Jingky Gilbert
Composer - Dan Schneider

We partnered with SAS and Intel to create the Analytic Modernization Campaign messaging and framework, with the goal of educating partners. After the messaging was baked, we knew we needed to make a splash in order to roll it out so that partners would, “just get it.” So naturally, a short consumable video became the most sensible medium for this story. We crafted a script that leaned into the idea of a tale of two futures - a future of frustration, or a future of success with modern analytics. This anchor video was just the first asset of many in this partner focused campaign.

"I believe that a creative career is only as good
as the risks that you take with it”

- Cate blanchett

Sas: 360° Tour

Creative Director - Hannah Hamza
Art Director - Adam Mittner
Director - Hannah Hamza
Producer - Nikki Gusse
Writer - Dave Ellis
Editor - Adam Mittner
Animator - Kyle Bastian, Jesse Stormer
Composer - Dan Schneider

The SAS University Recruitment team approached us to create a virtual reality experience that would give potential talent the opportunity to explore what makes SAS so unique, and I jumped at the chance to direct my first 360 video. I really aimed to capture the meaningful work done at SAS while showcasing the world-renowned campus and benefits their employees enjoy.

By the numbers

This process was a huge learning experience as we pushed the boundaries of VR and achieved amazing results:

91.3% agreed or strongly agreed that the experience would make SAS stand out on a University campus

89.3% agreed or strongly agreed that they were highly impressed by the experience

89% agreed or strongly agreed that the experience made them want to work at SAS

Sas: Grid manager demo

Creative Director - Hannah Hamza
Art Director - Mike Delaney
Writer - Marc Thaler
Editor - Mike Delaney
Animator - Jordan Hershel

Our partnership didn’t stop there. We have continued to create unique assets for different business units within SAS including a visually appealing demo for their SAS Grid Manager product.

SAS: Humana

Creative Director - Hannah Hamza
Art Director - Zan Gantt
Director - Hannah Hamza
Producer - Meredith Massey
Writer - Hannah Hamza
Editor - Dylan Carrow
Animator - Dylan Carrow
Composer - Dan Schneider

We have also been an integral part of the customer reference strategy for SAS Grid Manager. We crafted visual guidelines for this series and partnered with customers, like Humana, to produce documentary style testimonials focusing on the human side of analytics.

SAS: Marketing Assesment tool

Creative Director - Hannah Hamza
Strategist - Rob Gurly
Writer - Mackenzie Ames
Designer - Jen Hubbard
Developer - Becca Elmo

The SAS Marketing Assessment Tool or MCQ, was first envisioned as a key launch asset to reach the whitespace through a targeted paid campaign. This tool has been an iterative project starting with scoring and logic maps, strategic questions and answers, design and development. This lead generation asset continues to fill the sales pipeline and evolve based on data.