Powerful performances

Have you ever been brainstorming for a project and hit gold… just not the right gold for the current project? That’s where we found the inspiration for what we call “the orchestra piece.” The idea for this video came from our composer during a brainstorm session for a completely different project, but a few days later I was tasked with concepting an event opening video for IBM Flash Storage, and I knew we already had our idea. For this event opener in London, our team put together an elegant, classical music driven piece that spoke to the parts of IBM’s Storage portfolio coming together to create a powerful performance – just like an orchestra.